Nairobi Institute of Business Studies
The Students of Nairobi Institute of Business Studies filed back into class Monday morning. They were very excited. Their weekend assignment for Business Studies was to sell something, then give a talk on productive salesmanship.
Kiptoo was first, “I sold boy scout biscuits and I made Ksh. 5,000,” he said proudly, “My sales approach was to appeal to the customer’s civil spirit and I credit that approach for my obvious success.”
“Very good,” said the lecturer.
Omollo was next: “I sold magazines,” he said, “I made Ksh. 6,000 and I explained to everyone that magazines would keep them up on current events.”
“Very good, Omollo,” said the lecturer.
Eventually, it was Kamau’s turn. The lecturer held her breath.
Kamau walked to the front of the lecturer theater and dumped a box full of cash on the lecturer’s desk. “Ksh. 50,000,” he said.
“Ksh. 50,000!” cried the lecturer, “What in the world were you selling?”
“Toothbrushes,” said Kamau.
“Toothbrushes,” echoed the lecturer, “How could you possibly sell enough toothbrushes to make that much money?”
“I found the busiest corner in town,” said Kamau, “I set up an Expired ice-cream stand. I gave everybody who walked by a free sample. They all said the same thing after tasting it, “Hey, this tastes like shit!”
Then I would say, “It is shit. Wanna buy a toothbrush?
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